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Nike raise their game in-store

Nike commisioned this clever app to enable their staff to offer basic biomechanical analysis in their pop-up store at the Boxpark, Shoreditch.


A short video sequence of the client running is captured via the iPad and then viewed frame by frame to to identify the runner's foot movement. This allows the Nike staff to offer a running shoe best suited to the customers running style.


A great success in the UK, this solution is now being rolled-out internationally.




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