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From mobile disco to dedicated DJ store

In 1979 Dance2 was born starting life as a mobile disco run by a music expert, with a desire to have others experience his enviable vinyl collection. Vinyl is now well and truly back in vogue and is closer to the mainstream that it’s been in decades!

The Dance2 business went from strength to strength as the founders continued to develop and expand their offering. These days they are the go-to experts in sound & lighting hire in Surrey and the South East for both corporate customers and the public. They cover a wide variety of events, from seminars and weddings, to entertainment kit for parties or discos, also managing the delivery and installation.

Dance2 have a long history and are proud of their roots. With 25 years experience they cover everything in the DJ world from an extensive vintage vinyl collection, to LED dance floors and professional DJ hire. They have serious kudos amongst the young DJ crowd, providing premium quality professional PA systems and equipment. They also retail a range of top end professional DJ equipment including turntables and stylus plus do repairs.

They are a unique one stop shop, providing a highly specialist service. And their passion and knowledge for music is second to none, as is their dedication to customer service.

Building an integrated website
Dance2’s offering is broad and originally their website had 3 separate sub sites for DJ Store, Kit Hire and Corporate Events which were reachable from one splash page.

This style had become outmoded and the site also needed to be updated to become mobile responsive – essential seeing that over 50% of web traffic comes via mobile these days.

Our challenge was to improve the overall visitor journey and user experience, so it became more cohesive.

Launching a fully-featured mobile responsive site We developed a website with a colourful contemporary design with user friendly navigation. All areas of the business are now consolidated into one integrated site with clear calls to action to encourage customers to make enquiries.

We also improved the search engine optimisation (SEO) and keyword search, so their business stays ahead of any competitors.

What their customers think
It’s been great to see so many positive Google reviews!

“Brilliant equipment. Steve and Hans were really helpful. Definitely will be using Dance2 for sound and lighting hire again!”

“Quality equipment, friendly service at a great price.”

“Expert friendly advice! Made sorting lighting for my event easy and didn’t cost a bomb! Would definitely come back.

Call 020 8398 4663 for a no obligation consultation or quotation