Business Critical Design

Why should I invest in bespoke design?

Does your business stand from the crowd?

Is your business unique, or is just like every other business in the field?


Do you want your customers to think of your business as unique or are you content to remain undifferentiated next to your competitors?


How you present your business on every level affects how people percieve it. If your business is distinctly, smartly and consistently presented at every point of contact it creates a powerful impression in the mind of the customer.


Here are just some of the items that should be considered in your company identity itinerary:

  • Company logo
  • Facia board or sign
  • Letterhead
  • Business cards
  • Website
  • Intranet
  • Brochure
  • Annual Report
  • Uniform
  • Livery
  • Point of sale
  • Invoice
  • Receipt
  • Voucher
  • E-newsletter
  • After sales email/ mail out

When all of these items are recognisably uniform it gives the impression of an organised business with structure and integrity and that in turn gives rise to a feeling of trust and credibility. This applies to the perception of the business both externally and internally amongst your staff.



Design has more effect on sales than you might realise


"Just as with colours, there are shapes that work and shapes that don't, on your business card, your signs, your logo, your merchandise displays.

In one test, Cheskin showed that a triangle produced far fewer sales than a circle, and a crest outproduced both by a significant margin!

Imagine, sales increased or lost by the choice of a seemingly meaningless shape!


The shape of your sign, your logo, the type style used on your business cards will have a significant impact on sales whether you care to think about it or not!"


Michael E. Gerber, The E-Myth



A unique company identity is an asset

A well thought-out and developed company identity is an asset to all businesses and serves to define and characterise both your company values and the value of your company.


Contact 020 8398 4663 or send an enquiry to discuss how Inca Creative can help to differentiate your business.


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