Fitbit raise over £500,000 for Sport Relief (with a little help from Inca!)

We were delighted to play a key role in the inter-agency team to deliver a customer engagement experience for Fitbit during this year’s Sport Relief campaign.

Fitbit were behind a massive fund raising event which ran under the hashtags #BigBillion #StepsForGood. As well as donating a percentage of sales from their activity trackers to Sport Relief, Fitbit were behind the Big Billion Step-a-thon and Celebrity Step-a-thon.


The Big Billion Step-a-thon saw Fitbit donate £50,000 to Sports Relief for every billion steps the Fitbit community took. Tens of thousands of Fitbit customers took part clocking up over five billion steps and raising £250,000 in less than a week.


Then Fitbit pitted Al Murray against Tess Daly in a Celebrity Step-a-thon. Each celeb was challenged to do 100,000 steps in 5 days. A sterling performance from both celebs raised a further £100,000 for Sports Relief.


Team Inca stepped up to the mark delivering a full suite of assets for the campaign including an engaging social-media driven microsite, impactful digital assets and email marketing campaigns.


As a smaller agency we fitted seamlessly into the wider team structure and were able to respond quickly to provide a flexible design solution for this dynamic, deadline-driven campaign - on time and on budget.


Our versatile, responsive page designs allowed Fitbit’s programme of events to be updated on a regular basis as the timeline progressed and resulted in exceptional customer engagement across all digital channels helping Fitbit raise an impressive £519,378 for Sports Relief!




“Fitbit for Sport Relief has certainly been an epic project in every respect, and also a huge success. Our reach and engagement numbers are fantastic! None of this could have happened without everyone involved giving so much – way above and beyond usual expectations. A huge thank you and much gratitude from the Fitbit UK team.”

Lucy Sheehan, UK Marketing Director, Fitbit


To learn more about how Inca Creative can contribute to your team call 020 8398 4663, we look forward to hearing from you.

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