As a hi-tech producer, Fitbit know that to stay in the market they need to keep innovating and are always looking at ways to add more value and benefit to their customers to encourage brand loyalty. Thanks to our experience and track record in the sports and fitness industry, Inca is well placed to support this activity.
The Fitbit Challenge Series
Fitbit partner up with like-minded brands as part of a customer engagement programme and frequently combine a sporting activity with a charity donation to motivate Fitbit owners. Our role has been to support and facilitate these activities with the creation of:
- a dedicated microsite acting as the central platform for the events
- a raft of impactful digital assets to support the activities
- a programme of personalised emails sent directly to participating customers
- any additional collaterals such as leaflets, uniforms and more
All driven by a targeted digital campaign of social media, videos, viral content, influencers and dark media.
Customers are kept abreast of campaign progress, including step counting, distance or active minutes targets and group statistics to encourage a sense of participation, community and achieving collective fitness goals – all leading to a charity donation.
The Big Billion Step-a-thon for Sport Relief (Don’t let Paul do it all)
Fitbit collaborated on a fund-raising event for Sport Relief through the Big Billion and Celebrity Step-a-thon challenges. We played a key role in the inter-agency team, tasked with delivering the customer engagement experience for the event. Inca designed a website that housed the event activity with a large ‘live’ step counter that collated all participants daily steps. We created a full suite of collaterals for the campaign including branded and product banners and social media tiles.
A further event pitted comedian Alf Murray (the pub landlord) against Strictly’s Tess Daly, an unlikely pairing, in a Celebrity Step-a-thon. Surprisingly Alf trounced Tess by a long shot and posted across his social media channels, providing much entertainment and giving Sport Relief great coverage along the way – all done with great the team spirit.
The event was a huge success with enthusiastic participation from the Fitbit audience, successful and fundraising and lots of fun along the way.