Website Marketing

Q: Who is looking at your website?

Great! You have a website. But how do you know how it is performing and who is visiting it?

There are various methods of increasing you website's online visibility and subsequently tracking it in order to understand how it is being perceived and hence improve content to ensure that you are appealing to the right audience to support and increase your business. Initially, most business apply the following strategy:

Make people aware of your website via offline campaigns:

• Add your website address to your business stationery and email signature
• Send out direct mail with a clear link to your website
• Promote your website via advertising in magazines and newspapers
• Other traditional marketing methods

Increase your website's visibility to search engines:

• Apply search engine optimisation and known 'best practice'
• Add a Blog, invite link exchanges, add depth of content, etc...
• Advertise online via, for example, Google Adwords

Understand who is visiting and why:

• Analyse web stats to observe traffic levels and other performance info
• Apply a Google tracker to build a clearer picture of your site's usage
• Use other arbitrary tools to try to understand how your site is perceived

But is this enough? Diligent site management will certainly get you so far, but in a busy and often confusing market place, how do you improve on this?

Getting the Edge!

At Inca Creative we are always watching for developments in the World Wide Web and were intrigued when introduced to a particular package from web savvy company, Trovus. Alongside their existing strategies for reaching beyond the regular web practices, they have taken web tracking and honed it to a fine art producing a new tool that will excite many businesses trying get better aquainted with their web clientele.

The Trovus visitor tracking tool can identify:

• Who visited your website by server, including specific company servers
• The exact search terms used to find you
• Dates and times of visits
• Entry page and a list of pages visited (browsing pattern)
• Frequency and dates of visits

The level of information and the succinct way it is presented provide a much clearer picture of your site's visitors. With this kind of feedback you can start to shape and explore your website's presence and for example add new content and then monitor how that is impacting on your site's ability to attract the kind of customers that you want.

Put simply, it can enable your marketing team to cut through the data and understand your web customer, bringing this area into sharper focus allowing you to explore and exploit new ideas.

Contact Trovus for more information on how the tracker can work for you: 0845 450 6864