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The Grass is Greener


S&C Slatter specialise in the construction and maintenance of FIFA standard 3G turf and artificial turf sports surfaces for high end sports clubs and leisure operators. As well as independent schools such as Eton, Wellington and Cheltenham Colleges.

 Their expertise spans 25 years and services cover five main areas from design and planning to construction, hard surfacing/civils, maintenance and smart pitches – the latest technology in electronic participation monitoring.

 

They are renowned for their very high standards, impeccable end-to-end service, design, implementation, delivery and aftercare.


Market leader positioning

Having a strong, recognisable brand is the foundation for building a good connection and loyalty with consumers, making sure you’re seen as the ‘go-to’, not just about being selected over your competitors.

 

S&C Slatter are market leaders and are now moving into creation of large scale multi-pitch Sports Hubs. Therefore, it was time to review their branding as their existing communications needed to reflect this leadership positioning.

 

Inca were challenged to look at this and provided a 360˚ service and consultancy to help define, hone and steer the brand in line with Slatter’s new strategic direction.

 

Seeing is believing

Slatter’s product is second to none and speaks for itself when seen, so visuals and case studies are everything for this business, demonstrating to new clients the amazing results their product and services achieve.

 

Our branding direction therefore become visually led using large colour images of their sports pitches, letting them speak confidently speak for themselves. The use of large format and professional aerial drone photography, clean white space and lack of fussiness provided a fresh and cutting-edge look.

 


Full integration

We integrated this image-led style across every customer touch point. This included developing a family of sector-specific websites, all linked from the parent brand page: www.sandcslatter.com to enable them to communicate these individual services to market and promote within these sectors.

 

The brand identity was rolled out company-wide across a series of premium brochures, advertising (including pitch side panels), exhibition panels and graphics, a bespoke presentation package, corporate communications and stationery. It was also reflected across social media content and digital platforms.

 

Touchdown

The brand identity and integrated communications developed by the Inca team confidently proclaimed S&C Slatter as the ‘market leader’, elegantly showcasing their expertise and imparting a strong, professional and cohesive brand identity.

 




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