Keeping an eye on current trends

Here at Inca we like to keep up to date with the latest creative trends so it can inform our designs. The following web trends have been key considerations in our web design this year:

Mobile first design: A recent survey by smartinsights found that mobile phones had a 61% share of  total digital minutes. This means it is now essential for businesses to have a responsive website. We now concentrate as much on how a website will look on a mobile as on a desktop computer.


Good Typography: With increased resolutions and responsive design, typography is becoming more important.


Photocentric menus: Clickable images are increasingly being used instead of text The key to pulling this off is to keep everything clean and simple and let the images to the talking.


Authentic photography: While photo library images have their place, they can be over used and make a website look too generic.


Increased negative space: The use of white space seems to be making a comeback. We are fully embracing this because we love clean and clear design schemes. You can see how we used this technique in our recent website re-design for S&C Slatter.


excellent web design Surrey


We found this interesting infographic about the trends in web design for 2017. We think it is a pretty good representation of what we have been seeing this year.


10 Web Design Trends You Need to Be Aware of in 2017 #Infographic


To discuss website design and how it can help your business
call 020 8398 4663 or email the Inca team:


Oct 23, 2017

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