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GE Healthcare launch new Inca-designed website


The new design illustrates the services of GE Healthcare in a clear, simple, accessible interface and also consolidate recent acquisitions - Finnamore and Foresight - to present a united identity.

Understanding GE Healthcare's remit

Having previously worked with GEHCF to update their corporate presentation Inca were already familiar with their approach, style and had developed aspects of their graphic language including the jigsaw pieces which illustrate the interconnected pieces of GE Healthcare's strategy.

 

Communication and Application

We worked with GE's internal team to map out the new website and build a clear simple layout that is in keeping with the Global Brand whilst expressing the aspirations of the UK operation. The design also easily incorporates the newly acquired Foresight area of the business, which is defined by the use of the colour purple from the corporate palate.

 

GE Healthcare Design GE Foresight Design

www.gehealthcarefinnamore.com

 

Brand Interpretation

The GE brand is well established and recognised worldwide. Inca are renowned for their ability to work with and around existing corporate guidelines where brand authenticity and recognition are imperative.

 

If you're looking for high quality design and print that is creative yet naturally adheres to your corporate guidelines, call 020 8398 4663, we look forward to hearing from you.

 



Sep 9, 2015