Your company identity is inherently made up of a number of components including your:
All of these outward facing elements create an impression in the minds of your customers and clients. If they are well presented and cohesive then they will collectively create a strong, positive understanding of the way you conduct business. This is your company identity. However it they are not cohesive, then this will impact on how your business is perceived - often to the detriment.
To compete at a higher level, branding and identity are an important investment. As your business develops it becomes essential to have a clear identity that defines and encompasses your:
The aim is to capture the essence of your business, its culture and aspirations and project that into a visual response to deliver a strong and consistent message. We also encourage implementation of your identity at every possible touch point - repetition creates recognition.
Many companies do not make adequate use of all the possible brand carriers on which their corporate identity could be displayed, missing the opportunity to make themselves more visible: