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Is it time for a review of your brand?


As your business grows your brand and identity and how you manage it will become increasingly more important.

Your business has an identity whether you like it or not

Your company identity is inherently made up of a number of components including your:

  • Logo
  • Any colours you might use
  • Your website, stationery, leaflets, brochures etc...
  • The language and tone you use in your literature
  • Your staff uniforms and livery
  • Even the way you answer the phone

 

All of these outward facing elements create an impression in the minds of your customers and clients. If they are well presented and cohesive then they will collectively create a strong, positive understanding of the way you conduct business. This is your company identity.  However it they are not cohesive, then this will impact on how your business is perceived - often to the detriment.

 

Take control of your identity and start managing it to work in your favour

To compete at a higher level, branding and identity are an important investment. As your business develops it becomes essential to have a clear identity that defines and encompasses your:

  • Aims
  • Values and standards
  • Style/tone
  • Passion
  • Promise
  • Positioning

 

The aim is to capture the essence of your business, its culture and aspirations and project that into a visual response to deliver a strong and consistent message. We also encourage implementation of your identity at every possible touch point - repetition creates recognition.

 branding specialist

Make use of all brand carriers

Many companies do not make adequate use of all the possible brand carriers on which their corporate identity could be displayed, missing the opportunity to make themselves more visible:

  • Website
  • Stationery: business cards, letterheads, compliment slips
  • Email Signatures
  • Social media
  • Documents
    • Proposals
    • Quotations
    • Invoices
  • Presentations
    • Sales presenters
    • Powerpoint presentation
  • Printed matter
    • Brochures
    • Leaflets
  • Office interior
  • Signage
  • Uniforms
  • Vehicle livery
  • Exhibition and trade show graphics and pop up banners

 

If you would like a brand reveiw, please call 020 8398 4663 to discuss your next steps


Feb 8, 2017