Case Studies: Graphic design in the retail environment
Running in the Right Direction
The London Marathon attracts thousands of runners each year and this is just the tip of the ice berg. In the UK there are runners of all levels pounding the streets and parks in the quest for general fitness and the thrill of competing.
Profeet understand the importance of wearing the correct footwear in order to provide the body with the best platform from which to operate.
Profeet's 3D fit system involves precision biomechanical analysis using cutting-edge technnology, the creation of custom moulded insoles and finally, the selection of the right shoe from a range of high quality suppliers. The technique is also applied to the footwear of skiers, cyclists, golfers and many other sports where biomechanical alignment is central to performance and comfort.
In May 2006 Profeet opened a new flagship store on the Fulham Road, London, offering state-of-the-art equipment and an ergonomically designed workshop.
Inca Creative worked with Profeet to create graphic devices to illustrate and define their unique 3D Fit System system.
Top: Window graphics. Middle: Large format, wall mounted graphic panel spanning 5 metres.
Above: Graphic panels in situ.
We have continued to collaborate with the Profeet team to develop marketing and promotional materials including:
- Information panels and signage
- Direct Mail, flyers and brochures
- Personal evalution folders
- Stationery and invoice documents
- Advertising
- Website www.profeet.co.uk
"Inca Creative are able to take complex ideas and translate them into a visual explanation
that helps our customers to grasp exactly what it is we do and really understand how they will benefits."
Profeet's founder, Biomechanical expert Hamish Wolfenden.
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